From 2019-21, we saw many businesses shutting down and many suffering huge losses. While that is something to worry about, the silver lining in the cloud is that many online businesses and e-commerce stores experienced high profits.
According to Statistica, more than 2.14 billion people worldwide are estimated to buy goods and services online, in 2021. That is a sharp rise from 1.66 billion in 2016. How can your business experience a similar rise? Well, there are many components to a successful business but one of them is a great website.
In this article, we will take you through 5 features of a great website that can help you improve your sales exponentially. But first, let’s try to understand some platforms that you can begin with.
The Best CMS Platforms
Platforms like WordPress, Shopify, BigCommerce, and Magento-2 provide CMS (content management system) with great features to customize your website. Out of these platforms, Magento-2 is great for customization, handling huge customer traffic, and connecting to various payment methods. The Magento 2 restore canceled order option, is a great feature that lets you restore canceled orders. Magento-2 powers many businesses worldwide like Coca-Cola, Ford, and Nike!
But, building a website is not easy for beginners, so apart from the above platforms, there are many companies that you can hire to develop a website for you. You can opt for a company in India, China, the Philippines, or a web design company in Dubai.
5 Features To Add To Your E-commerce Site
1. A Catchy Pop-Up
Keeping a visitor on your site for long is a hard task, but pop-ups can make that easier. Having entry and exit pop-ups makes sure your guests are well attended from the start till the end. A customer might choose to leave or might accidentally close the site. In that case, a pop-up can be a great way to make the visitor a potential lead. When a visitor enters or leaves your site, a pop-up with a CTA (Call to Action) can help you improve your sales.
If the pop-up shows discounts, offers, or a freebie, it can raise customer interest. According to Conversion XL (CXL), a website can experience up to a 600% sign-up increase if it uses exit pop-ups. While that’s great, another thing to keep in mind is that too many pop-ups can irritate the customer. If pop-ups keep appearing throughout the stay, you can lose potential leads.
Thus, use pop-ups wisely as they can make or break the site experience.
2. The Best Products At The Top
This is fairly obvious yet very important. While a visitor is looking for a product or service, keeping the best products on the top can improve your sales. Every brand has some specialty and prioritizing those specialties and displaying them upfront helps in developing a name. A name, as the best seller of those products.
According to the Pareto Principle, 80% of effects that occur, come from 20% of efforts. While that sounds astonishing, it is true even for sales. Through 20% of your products, efforts, or services you can achieve 80% results. That means displaying a few of your best assets at the top can help boost sales.
While the Pareto Principle is well established, it doesn’t mean that the rest of the 80% of your products do not hold any value. It just comes down to how you organize your product catalog and how you position the best ones. Focusing on a few products and putting more effort into their marketing can help you lower your marketing budget while getting the best results!
3. Guest Checkout Option
Convenience is a major quality of any successful website. If your site is easy to use and is intuitive, it will attract more customers. One feature of a user-friendly site is Guest Checkout options. Imagine going through a series of steps to sign in before you buy a product! For many people, such a step is repulsive and many abandon their shopping carts when exposed to sign-up options.
To avoid losing customers, you can opt for Guest Checkout Options. That way your customers can shop as a guest, without signing up. You can make users sign up through Google, Twitter, Facebook, etc. That way the users get to sign up faster and you get more sales! A win-win.
4. Add Testimonial
Nowadays, many people check reviews before making a decision. Through reviews, they can understand customer experiences and can decide whether to take the risk or not! While achieving good reviews takes time, you can use positive feedback in the form of testimonials from customers to impress and attract more leads.
The testimonials might not seem like a big marketing tactic but they can prove even more powerful than marketing copies. People tend to relate to average customers and when customers say, you are worth the money, people feel more convinced. The use of testimonials helps hesitant customers feel more confident about buying your products.
You can add testimonials on your homepage, product pages, prices pages, etc. If you own any certifications you can add those on your web pages as well; to add more stars to your profile.
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5. Use Appealing Visuals
When you open a website what do you notice at first? The appearance, right! While the overall image is composed of many tiny details; videos, graphics, and images are one of the vital features that play a great role.
According to a 2018 report by Kleiner Perkins Internet Trends, 74% of the online traffic prefers watching videos! That means that out of so many articles, web pages, and pictures, people mostly like videos.
The reason for this is that reading long and technical text can be very boring at times. Thus through images and videos, you can convey product details easily! That way you can save the user’s time while raising your sales.
Conclusion
In this article, we explained 5 features of a website that if used correctly; can greatly help in improving sales. The use of pop-ups when a visitor opens or closes the site can help in converting the visitor into a lead. Placing the best products at the top is also a great way to make your products prominent.
While many customers are afraid of online shopping, you can use customer testimonials to establish trust. You can also make use of videos to explain your products, their use, and how the customer can benefit from them. It's easier for the customers to watch quick videos before making a decision.
In the end, you can facilitate them by adding guest check-out features so they don't have to go through the lengthy process of signing in. The above 5 ideas are just a few of the many you can look into. To improve further, we highly encourage you to incorporate new functionalities into your site with time.
If you keep updating, you will be able to retain old customers and make room for new ones!
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