Content marketing is about creating engaging, useful, and value-adding content for the readers, often forming the foundation for a strong digital marketing project.
Content is increasingly important as Google and other search engines are placing heavy greater emphasis on value-adding their users, as well as on-site user experience. These are easily traceable and measurable from Google's range of software, from Google Analytics to Google webmaster tool.
We have talked about how having a good Search Engine Optimisation (SEO) can help you in your digital marketing campaign, as well as go through the step-by-step process on how to improve SEO. We have also talked about local SEO, where a new local website can have an advantage over matured sites with thousands of ad dollars to rank well on Google. Do Content Marketing Write For Us blog is a great method to share your knowledge and experience with others.
How does Content Marketing fit into Digital Marketing?
Content marketing is used to sustain the readers' attention in many different ways.
One easy use could be to improve the number of page views per visitor on Google. Another could be to increase the average time your visitors stay on site. Another one could be to decrease the bounce rates.
Content marketing is not only done on your website - it could be used with email marketing, social media marketing, advertising, press releases and many more other channels.
Content marketing Agencies are the future foundation of all of your online marketing strategies.
What do you need to create good content?
Through many projects and experimentations, we found that good content should aim to achieve the following pointers:
The content needs to be engaging
The article has to be credible
The content should be authoritative
The content should be educational and teaches something to the readers
Engaging
First of all, a genuine successful content marketing is one that disarms readers of their first encounter and engaged the readers on a one-to-one basis.
Good content should directly be relevant to your targeted consumers.
One way is to write in a conversational form as readers prefer to read an article that addresses directly to them.
Credible
Content must be credible as it directly addresses the company's image.
Effectively using this strategy helps a company become a trusted and reliable source for the readers and potential clients.
Authoritative
Showing more authority as compared to other competitors in the same field of specialization will give your business an edge over them. There will be more trust built between you and your potential consumers naturally.
Educational
The main focus of marketing content is to build the company's branding, not to advertise your products.
Ultimately, good content is to provide values and educational purposes - a new perspective, and insightful information.
When we talk about educational content, it should be content that will value-add the readers' lives, be it helping them know more about how your products can ease the problems they face in their lives or just purely information that can benefit them.
Don't forget to make your content share-worthy to their family and friends.
How to create engaging content for my content marketing strategy?
How do we start? Here is an easy template that you can immediately use for your own content marketing strategy:
First, we can identify keywords with the potential to let us reach out to our potential clients and readers
We can also write content about solving a problem that your potential customers and readers face
Lastly, we can talk about current events and news