Do you have a business card? No matter how digital the corporate world becomes, the charm of having a business card is different. Presenting your business cards to clients or prospective partners hits a different note.
It represents your business and makes a first impression to the person whom you are handing out the business card. Since the use of business cards is still very much popular, there are a number of varieties available for business card printing.
For instance, the soft touch business cards and many other options are readily available. But no matter which business card printing you choose, if you don’t get all the elements right then your business card won’t have the intended impact.
That’s why we are here with some common mistakes that most business owners make for their business cards. Getting everything right is important when you invest in making your business card.
Below we have enumerated some common mistakes made for business cards so that you can avoid them the next time you design and place your order for business cards.
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1. Settling with a mundane and common design
Almost every business card looks the same and that’s the thing you need to avoid doing at all costs. What’s the purpose of making a business card if they don’t appeal to the person whom they are given to?
Therefore, you need to spend a little time deciding for your business card design so that they don’t look mundane and common. The prospective partner or client may receive more than one business card in a single day.
If they all look the same then you won’t stand a chance to be able to get recognized. However, a uniquely designed business card will immediately give you an upper hand in being recognized.
To help you out for making your business cards uncommon and unique, there are many template designs for business cards that you can use. Check them out and make sure to make a unique looking business card.
2. Skipping the contact information on the card
One of the primary purposes of making business cards is to give others a physical copy of your contact information. With the help of a business card, one can reach out to your business.
Therefore, skipping the contact information while designing your business card could be the biggest mistake you can make. The effectiveness of your business card is reduced to almost nothing if it doesn’t have contact information.
The contact information must have your name, your job role, your phone number and your email address. Some contact information also includes address where they can visit for business.
3. Going for poor-quality or cheap card
Don’t make the mistake of settling for poor-quality business cards. As it can quickly put off the person to whom you are handing out the card.
The business card shouldn’t feel like a cheap quality on hand. No matter how creative looking your business card looks, it can quickly turn off the prospective client as soon as they feel cheap.
It would be embarrassing for your business reputation if a single drop of water causes bleeding ink on the printed business card. Therefore, spend a little more and ensure that you are investing for a good quality business card.
4. Using too much content on the card
Another common mistake that we often see on business cards is the use of too much content. You need to keep a check on what you put on your business card.
Don’t go overboard and add too much content on the card. Adding too many printed words can not only make your card look cluttered but it becomes difficult for the person to read as well.
Think it through the information that you want to keep on your business card and add only the things that are necessary. If you think that you cannot fit in your company’s social handle on the front of your card then you can use the rear side as well.
Whatever you do, make sure to don’t do too much and make your business card look chaotic and difficult to read.
Whether you go for soft touch business cards or any other printed option for business cards, make sure to avoid making these common mistakes.
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